Evaluating Consistency in Survey Device Type Choice Among Web Panelists in Self-Administered Surveys
Submission ID: 5795

Date: Friday, 1:15 PM to 2:45 PM 
Session: Session I: F1:15 - 2:45 PM

Primary Presenter

Kyle Berta, SSRS

Additional Authors or Round Table Presenters

Chintan Turakhia, SSRS ,

James Noack, SSRS ,

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Abstract

With increasing ownership and usage of smartphones among Americans, the share of respondents who choose to take self-administered web surveys on mobile devices has matched, if not exceeded, the share of those who complete them on desktop computers. In this methodological brief we explore how consistent web panelists are in their choice of device type. We examine whether those who take surveys on mobile devices consistently take them on mobile devices, or if they switch back and forth between mobile devices and desktop computers. We explore the demographic differences among those who are consistently mobile, consistently desktop, and those who are a mix of both. For this analysis, we utilize data from the probability based SSRS Opinion Panel.

With increasing ownership and usage of smartphones among Americans, the share of respondents who choose to take self-administered web surveys on mobile devices has matched, if not exceeded, the share of those who complete them on desktop computers. In this methodological brief we explore how consistent web panelists are in their choice of device type. We examine whether those who take surveys on mobile devices consistently take them on mobile devices, or if they switch back and forth between mobile devices and desktop computers. We explore the demographic differences among those who are consistently mobile, consistently desktop, and those who are a mix of both. For this analysis, we utilize data from the probability based SSRS Opinion Panel.